> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://staging.chrisp.chat/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Plan Your Campaign:Creating Your Campaign:Common Questions:

Kickstart your marketing journey with OttoMatey by creating effective campaigns. This guide will walk you through the planning and execution stages to ensure optimal outreach and results.

💡 **TIP**: Before diving into campaign creation, invest time in planning. A well-thought-out campaign yields better response rates.

## Plan Your Campaign:

1.  **Decide the Campaign Type**:
    
    *   Determine the kind of campaign you wish to run.
        
    *   Choose the appropriate copy, be it emails or direct messages, for maximum campaign effectiveness.
        
    
2.  **Identify Your Ideal Customer Profile (ICP)**:
    
    *   Define your target audience to ensure you reach potential customers effectively.
        
    *   Knowing your ICP enhances the overall message and improves response rates.
        
    
3.  **Select Target Posts or Events**:
    
    *   Identify posts or events you wish to target.
        
    *   Include links to these in your campaign, allowing OttoMatey to target users engaged with the selected content.
        
    

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## Creating Your Campaign:

1.  ### Access the Dashboard:
    
    *   Navigate to [https://app.ottomatey.com/](https://app.ottomatey.com/) and log in using your OttoMatey credentials.
        
    
2.  ### Initiate Campaign Creation:
    
    *   Click the orange “**+Create New Campaign**” button in the top right-hand corner.
        
    
3.  ### Choose Campaign Type:
    
    *   Select between a "**simple**" campaign or a "**smart campaign**."
        
    
4.  ### Configure Campaign Details:
    
    *   Name your campaign.
        
    *   Insert links to target posts or events.
        
    *   Add any search URLs from LinkedIn Sales Navigator.
        
    
5.  ### Add Campaign Steps:
    
    *   Click “**+ Add Step**” after selecting your sequence.
        
    *   Choose from various actions for your campaign. For LinkedIn campaigns, consider “Send connection request” and “Send message.”
        
    *   Input the desired copy for each action.
        
    
6.  ### Set Action Delays:
    
    *   Adjust the timing between actions using the timer buttons on the action widget.
        
    
7.  ### Include Automated Actions:
    
    *   Add features like auto-following LinkedIn profiles.
        
    
8.  ### Finalize and Launch:
    
    *   Review your campaign settings.
        
    *   Click “Run Campaign” to start or save as a draft for later edits.
        
    

## Common Questions:

**Q**: Can I pause or edit my campaign after launching it?

**Answer**: Yes, you can pause or edit your campaign after launching it by accessing it from the dashboard and making the desired changes.

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💡 **Tip**: For any challenges or queries during campaign creation, consult our support team or Otto, our AI bot. We're here to help!