Monthly/Bi-Weekly Tasks:Daily Tasks:Common Questions

LinkedIn Sales Navigator and OttoMatey are a formidable duo when combined. This guide offers a concise roadmap to help users leverage both platforms effectively, ensuring optimal results.

💡TIP: Consistency is key. Regularly updating your searches and campaigns can lead to better results over time.

Monthly/Bi-Weekly Tasks:

1. Identify Your Target Audience

   
   

2. • Use LinkedIn Sales Navigator's Lead Search.
   • Define criteria like job titles, industries, regions, etc.
   • Save your search for future reference.

2. Set Up an OttoMatey Campaign

   
   

3. • Navigate to the campaign creation section in OttoMatey.
   • Input your messaging, follow-up sequences, and other campaign details.
   • Link your saved LinkedIn Sales Navigator search.

3. Update Your Searches

   
   

4. • Rerun your saved searches in Sales Navigator to find new leads.
   • Alternatively, create a new search based on evolving criteria.
   • Add this updated/new search to your ongoing or new OttoMatey campaign.

4. Analyze Campaign Results

   
   

5. • Review metrics like response rate, conversion rate, and more in OttoMatey.
   • Adjust campaign parameters based on insights.

5. Iterate

   
   

6. • Based on your analysis, go back to step 1 and refine your approach.
   • Repeat this cycle monthly or bi-weekly for continuous improvement.

Daily Tasks:

1. Manage Your LinkedIn Inbox

   
   

2. • Use OttoMatey's inbox feature to efficiently handle LinkedIn messages.
   • Prioritize responses, categorize leads, and ensure timely follow-ups.

Common Questions

Q: How often should I update my LinkedIn Sales Navigator searches?

Answer: It's recommended to update or create new searches in LinkedIn Sales Navigator on a monthly or bi-weekly basis to capture fresh leads.

Q: Can I automate responses in OttoMatey based on LinkedIn messages?

Answer: OttoMatey allows for automated sequences, but personalized responses based on specific LinkedIn messages should be crafted manually for best results.

💡Tip Always keep an eye on the quality of leads you're getting. It's not just about quantity. Fine-tuning your searches and campaigns regularly ensures you're reaching the right audience.

Updated on: 08/07/2024