Plan Your Campaign:Creating Your Campaign:Common Questions:

Kickstart your marketing journey with OttoMatey by creating effective campaigns. This guide will walk you through the planning and execution stages to ensure optimal outreach and results.

💡 TIP: Before diving into campaign creation, invest time in planning. A well-thought-out campaign yields better response rates.

Plan Your Campaign:

1. Decide the Campaign Type:

   
   

2. • Determine the kind of campaign you wish to run.
   • Choose the appropriate copy, be it emails or direct messages, for maximum campaign effectiveness.
2. Identify Your Ideal Customer Profile (ICP):

   
   

3. • Define your target audience to ensure you reach potential customers effectively.
   • Knowing your ICP enhances the overall message and improves response rates.
3. Select Target Posts or Events:

   
   

4. • Identify posts or events you wish to target.
   • Include links to these in your campaign, allowing OttoMatey to target users engaged with the selected content.

Creating Your Campaign:

1. Access the Dashboard:

   
   

2. • Navigate to https://app.ottomatey.com/ and log in using your OttoMatey credentials.

2. Initiate Campaign Creation:

   
   

3. • Click the orange “+Create New Campaign” button in the top right-hand corner.

3. Choose Campaign Type:

   
   

4. • Select between a "simple" campaign or a "smart campaign."

4. Configure Campaign Details:

   
   

5. • Name your campaign.
   • Insert links to target posts or events.
   • Add any search URLs from LinkedIn Sales Navigator.

5. Add Campaign Steps:

   
   

6. • Click “+ Add Step” after selecting your sequence.
   • Choose from various actions for your campaign. For LinkedIn campaigns, consider “Send connection request” and “Send message.”
   • Input the desired copy for each action.

6. Set Action Delays:

   
   

7. • Adjust the timing between actions using the timer buttons on the action widget.

7. Include Automated Actions:

   
   

8. • Add features like auto-following LinkedIn profiles.

8. Finalize and Launch:

   
   

9. • Review your campaign settings.
   • Click “Run Campaign” to start or save as a draft for later edits.

Common Questions:

Q: Can I pause or edit my campaign after launching it?

Answer: Yes, you can pause or edit your campaign after launching it by accessing it from the dashboard and making the desired changes.

💡 Tip: For any challenges or queries during campaign creation, consult our support team or Otto, our AI bot. We're here to help!

Updated on: 08/07/2024