IAB Podcast Analytic Certification & Compliance Explained
As the podcast industry continues to develop and evolve, the one thing that we are dedicated to as a podcast hosting platform is of course, the accuracy of your podcast analytics.
We are passionate about getting closer to the people listening, not just the number of file downloads that your podcast receives and that’s why, Captivate, is proud to say that we are IAB Certified when it comes to the accuracy of your data.
What does that mean?
The Interactive Advertising Bureau (IAB) is the bodFew readersPodcast Analytics with Captivate - Overview
Podcast analytics can be confusing. Captivate has been designed to give you the most powerful, advanced insights into your download numbers and more, all presented in a simple, easy to understand manner.
To access your podcast analytics, simply click Analytics in the left hand navigation menu of your Captivate dashboard.
If you prefer video, here's a quick, 2-minute breakdown of the Captivate analytics dashboard:
The Captivate analytiFew readersIndividual Episode Analytics for Your Podcast
At Captivate, our mission is to provide you with the tools you need to better understand your audience and grow your podcast. From unique listeners to episode comparisons, we want to give you the tools you need to produce the kind of show that attracts listeners.
Which is why we offer individual episode analytics for your podcast, so you can really drill down into how each episode is performing.
Accessing Your Individual Episode Analytics
There are two ways to access your __Individual EpisFew readersCaptivate’s IAB Processing Workflow
1. Captivate Downloads from CDN Processor
Captivate begins its analytics process by downloading logs from its Content Delivery Network (CDN) processor. These logs contain a wealth of information about each request made to the CDN, including details about partial requests.
2. Parsing and Constructing Analytic Entries
The system meticulously parses each line of the log file. During this phase, partial requests are matched to their counterparts to ensure that each download is fulFew readersBest Practices for Podcast Players
In the dynamic realm of podcast consumption, ensuring optimal performance and user experience is paramount. Here are the best practices for podcast players to adhere to, ensuring efficient operation and user satisfaction.
1. User-Agent Strings
Clear Differentiation: Ensure your user-agent string provides enough detail to differentiate your app from others. Include specific identifiers such as the app name, version, device brand, model, OS name, and OS version.
****Minimal IFew readersHow to Use A Third-Party Tracking Code with Your Podcast
Whilst Captivate's podcast analytics are industry-leading, IAB Tech Lab Certified and pretty bad ass, we understand that you might want to use a service such as Chartable or Podtrac - well, we make that nice and easy for you, and here's how:
From your Captivate dashboard click Podcast Settings
Scroll down the page to Third-party prefixes
Paste your URL prefix here from services such as Chartable, Podcorn or Podtrac.
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