• Care Friends Brand Guidance

  Everything you need to stay on-brand in one place. Feel free to use our Care Friends resources below across your promotional materials. Logos You'll find our approved logos below - click [Care Friends Logos.zip](https://downloads.intercomcdn.com/i/o/myurolee/2376534326/5f5a1c97149d56ca43ff1e68ea28/Care+Friends+Logos.zip?expires=1790154000&signature=9b7f5c61b5dbfd6cb749606cf74d5681f9c0a917adb7009c8d743987e137bad9&req=diMgEMx9mYJdX%2FMW3Hu4gURDe1SUmf2TpTlFxFsJ2z3cPTjWbkzdB49DMZu%2B%0AAw%3D%3Few readers

• Sharing Care Friends successes with your team

  Check out the graph below - every time a success story or positive message was sent, via this organisation's usual employee communication method, there was an increase in sharing and app registrations. [](https://downloads.intercomcdn.com/i/o/557988454/56b1d82c8dc23e1bf437e763/Impact+of+comms+on+sharing+and+uptake.png?expires=1790071200&signature=f4fd3d1600abcd1496aae763cd0Few readers

• New candidate competitions

  The concept The person who achieves the highest number of new candidate referrals in a set time period will receive a bonus points prize Perfect for... Increasing app activity Increasing candidate flow Things to consider Continue to promote that _s_haring with people who share your organisation's values makes the biggest difference You may want to specify that the winner will have made the most successful referrals (ie they are contacted and suitable to progress) to maFew readers

• Care Friends Tutorials: The Basics

  Five short videos introducing the basics of the Care Friends app. Watch them all in one go, or in bitesize chunks to feel confident getting started with Care Friends. Part 1: Why referrals? Why an app? ​ Part 2: Essentials - a must watch video! ​ Part 3: Managing referrals ​ Part 4: Rewards and recognition ​ Part 5: Top tips for a successful launch Once the video has started, you can click the expand buttonFew readers

• Points events

  The concept Increasing the number of points that are earned for referrals during a specific time period. Perfect for... Giving staff an extra incentive to make referrals Creating a buzz about referrals Things to consider While we work on new functionality to make managing points events quick and easy, you will need to put in a little admin effort and monitoring during and after your points event Implementation Promote your points event by downloading and sharing aFew readers

• Increase app registrations by up to 250%

  How to use people power to maximise your app registraFew readers

• Sharing competitions

  The concept Everyone who shares an advert in a set time period will be entered into a prize draw to win extra bonus points Perfect for... Boosting active app users Increasing employee endorsement in your local community Things to consider Continue to promote that quality sharing is better than quantity - Sharing with people who share your values makes the biggest difference Implementation Your in-portal leaderboard has brilliant functionality to make managing aFew readers

• Care Friends banner

  Spread the word about the app by adding this banner to email sign-offs and payslips. [](https://care-friends.intercom-attachments-1.com/i/o/697327829/aa304e8e3316217080eaeeaa/Care-Friends-Banner+%281%29.png?expires=1790071200&signature=bf461844fd492f21f37d90779262d903bd83e68f0cc9003b1415209c23d165f9&req=cikgFct5lYNWFb4f3HP0gA9ztamPoYBct2T4HvHK%2Bu%2FfnYD3hmWmK77279Zx%0A78tFew readers

• How to increase app registrations

  Every new app registration is an opportunity to access more hidden talent in your local community and reward your staff for going above and beyond in their role. To help you get more of your staff registered for Care Friends, we've asked our most successful providers how they have achieve great results - click the links below to reveal their secrets... Turbocharge your People Power! The right ChFew readers

• Add Care Friends to your supervision checklist

  Care Friends Champions are super busy. They need more carers/employees to reduce stress and pressure. They also want their team to be able to earn more money. However, they are short of time. The answer - include Care Friends in an everyday task. By adding Care Friends to your supervision checklist, your Champions don't need to do an extra task, it's just included in something they already do. One provider reported that 80% of their new app registrations came from including Care Friends in thFew readers

• Help! My staff won't download the app!

  One-to-one support to register and showing someone the app in your phone is the first step to reassure them. Download your TIPS FOR CHAMPIONS HELPSHEET to support you with answering questions from staff who aren't sure about getting started. [](https://downloads.intercomcdn.com/i/o/557994751/fbf40Few readers

• Include All Staff in Care Friends

  Do you have staff that don't have smartphones? Or maybe they do but they're not tech savvy and struggle to use them? Are you juggling two different referral processes because of these staff? We hear you! The solution to these challenges has arrived and the Care Friends app is now more inclusive than ever! This means that if a member of staff can't download the Care Friends app, but they have friends or family that share your values and are great candidates, they can make referrals and still geFew readers

• Care Friends engagement ideas

  We have created two sequences of engagement messages which can be shared via your usual employee communication methods. [](https://downloads.intercomcdn.com/i/o/myurolee/1419108368/31cdebf8348cb5776ae48ff1287f/image.png?expires=1790071200&signature=908fca5b0d0339f06259a823d0b8787020a3a5d6753da502806028af7efaa355&req=dSQmH8h%2BlYJZUfMW1HO4zUkNpQXs8EdD9OvCUYGW60FgEiS3SsUpN3vFew readers

• Care Friends app-sharing feature

  How to guide Follow this [simple step-by-step guide](https://support.carefriends.co.uk/en/Few readers

• Include Care Friends in everyday tasks

  Your team is super busy doing what they do best, so we've trialled difference ways of including Care Friends in their everyday tasks, rather than adding another thing to their to-do list. Team meetings Create a buzz in a team meeting and support each other to register. Successful organisations have reported 40% of their employees registering for the app during a team meeting. ↘️ ACTION Download and share our [NEW STARTER PRESENTATION](https://support.carefriends.co.uk/en/articlesFew readers

• Sharing jobs on social media

  Why ad sharing on social media is so effective When your staff share adverts on social media, they are endorsing your organisation and telling their world “I love my job, come and work with me!” This employee endorsement is so much more powerful than a standard ad, and when shared via social media, can reach far more potential applicants, many of whom may never have considered a career in care. In his book, Saving Social Care, our founder Neil Eastwood explains, **_“With increasing pressurFew readers

• Referral competitions and events

  Are you looking to boost app engagement by running a special points event, or competition? You're in the right place 😊 Click the links below to find out more about each concept, including implementation and how they have impacted the results of other organisations. Sharing competitions Boost active app users and employee endorsement ​ [New candidate competitions](https://support.carefriends.co.uk/en/articles/Few readers

• Care Friends Select Plan

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• Using Care Friends automations to boost app uptake

  Do you want to get more staff using your Care Friends app to make referrals? Use the handy automations in your Care Friends portal to encourage staff to register with minimal admin effort for you... Send invitations from your Care Friends portal by text and email in just a couple of clicks [Award bonus points to staff who haven't registered yet](https://support.carefriends.co.uk/en/articles/578Few readers

• Care Friends magic link comms template

  You can use this resource as part of your new starter onboarding communications. Add your ‘magic link’ to the highlighted section located within the template. 💡Click HERE for instructions on how to create your magic link in your Care Friends portal Simply copy and paste the template into your usual staff communication tool or new starter welcome pack to encourage them to registFew readers

• Engagement comms templates

  Motivate your staff to download the Care Friends app with this set of engagement comms templates that you can share with your team. These templates highlight that their peers are using the app and earning cash bonuses. Why will these templates motivate your staff to register? Social Proof: People tend to follow the actions of their peers. Seeing that others are using the app can encourage more staff to join in. Trust and Credibility: Knowing that others are already using the app buFew readers